Monday, August 6, 2012

More Fun in the Philippines!

What can you say about the new Philippine tourism slogan “It’s more fun in the Philippines”? The Twitterverse (or Facebook-ers) certainly seems to support it when the hash tag#ItsMoreFunInThePhilippines became the top trending topic in twitter worldwide.
Tourism Secretary Ramon Jimenez said the campaign is simple and truthful and answers the simple question, “Why should I go to the Philippines?”
#1 for fun Philippines" is the slogan geared for local audiences, while the “It’s more fun in the Philippines" tag is for the international branding.
Personally, I think this is a smart move by the Department of Tourism and BBDO Guerrero / Proximity Philippines in going to social networking channels to promote the new brand since Filipinos essentially live and breath social media.
I also feel that the new slogan reflects our country as it is. It showcases everything is and should be fun in the Philippines. Just like the easily adaptable slogan, Filipinos are known to be resilient, tough and happy most of the time. So let’s hope for the best that this catches on!
Design. It’s more fun in the Philippines!
How about you? share your thoughts in the comments below.

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Twenty-six years old experienced Senior graphic/multimedia designer with a Bachelors degree in Fine Arts major in Advertising in University of Santo Tomas Manila, Philippines. Self motivated, always wanting to experiment and looking for challenges on every field of visual communication: Visual Merchandising, graphic design, experimental illustration, typography, interactive and new media, combining traditional techniques with digital ones in order to obtain something unique, something unexpected and spectacular.

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